If you’re satisfied with your brand’s position in the marketplace, beware of becoming too complacent. You may not be paying enough attention to the competition or the changes within your customer market.
In the past decade, the power of innovation has been in the spotlight. Technology entrepreneurs like Steve Jobs built their careers (and their companies) by developing and launching innovative products at the right time in the market— at least most of the time. Today, start-ups emphasize their innovative solutions when searching for financial support or recruiting new executives. But not everyone is eager to join the innovation movement. In fact, […]