The Digital Business Dream Team: How the CIO and CMO Collaborate for Success

The Digital Business Dream Team: How the CIO and CMO Collaborate for Success

The chief information officer and the chief marketing officer are the new “power couple” of digital business, and many companies have realized that success depends upon their collaboration. Together, they can create a business technology agenda that helps their companies win and retain customers. But this is a new way of working, and many are finding their way through trial and error. At Pearson Partners’ Q1 2015 Spotlight Series breakfast, […]