There is a great deal of power in the nature of your relationships with prospects and customers—even in the words you use when talking with them. Language can have a significant impact on your customers’ perception of you and thus, your relationship. For instance, referring to yourself as a vendor or supplier can put a damper on your customer relationship right from the start. It is much better to present […]
As any successful business leader knows, it’s quality service that brings in repeat business, and word-of-mouth referrals that provide the foundation for growth. Nearly all companies say that delivering great customer service is one of their strategic priorities. In fact, a recent Forrester Research study, “Navigate the Future of Customer Service,” found that 40 percent of surveyed executives said that improving the customer experience was their top customer service goal, […]
